The Sound of Business – Part III

How to Give Good Sonic Personality©

We live in an age of metrics. Traditional and new media advertising
agencies often substitute metrics for understanding. Mathematical
models create the appearance of scientific analysis, when in fact they
are often manipulated to support a preselected agenda. We all know
data can be massaged to conform to almost any conclusion. Besides,
most small owner-managed companies can’t afford the expense of
these agency-driven number crunching solutions. The real question is,
do these metrics actually help us connect to our customers, who just
happen to be people?

Emotions Win Over Rationality

After all, we are dealing with people, and people react to information on
both a rational and an emotional level. If everyone bought goods and
services based on a strictly rational basis, we would all be driving Smart
Cars and wearing Old Navy jeans. People make decisions based on a
perception of reality, rather than a rational analysis. Without getting too
metaphysical, in business there is no reality, only perception. We
believe what we think is true, or what is presented to us as true.
Information is colored by who and how, the message is delivered.

Trying to Make ‘Senses’ Out of Life

We experience our lives through our senses. We see, hear, touch, and
smell. It is through these senses that we create what passes for reality,
and on that perceived reality we make our so-called rational decisions.

Left on their own, people will interpret what they sense in very individual
ways. What tastes good to you makes me gag. The woman I think is
beautiful you think is ugly. That is until we our told in some convincing
communication, what we should think.

Skinny, shapeless, superior super models are beautiful because we are
told over and over that they are, and ultimately we mostly learn to agree.
So what does this all mean: reality is a managed state of mind. We are
either the managers or the managed. Sounds pretty icky, doesn’t it, but
there it is, and I for one rather be one of the managers than one of the
managed.

Managing Perception

We have all been told from early on that ‘a picture is worth a thousand
words.’ How many times have you quoted this famous saying? And you
actually believe it, after all Confucius wouldn’t lie, would he? According
to Jack Trout, in his book ‘The New Positioning,’ what Confucius actually
said was, “a picture is worth a thousand pieces of gold.” Not the same
thing at all is it? There is actually no evidence that Confucius made
either remark.

The documented origin of the famous expression has been traced back
to a guy named Fred Barnard who sold tram advertising in the 1920s by
stating the claim in his advertisements. Originally he claimed it was an
old Japanese proverb, but later changed his story and issued Chinese
lettering with a translation in his ads. Who knows what the truth is,
maybe old Fred invented the expression himself, but most people
believe Confucius said it, and that’s reality, even if the damn thing was
made up.

What You See is Nice, But What You Hear You Remember.

People want to believe what they see is the most important element in
delivering a message, but I would argue that what you hear outweighs
even what you see. Think about it. Companies spend millions of dollars
on attractive logos and pithy corporate names, and I have no argument
with developing a proper logo or a great name. But successful company
names and logos have an element inherent in their design that goes
beyond how they look. It is how they sound. When you see a visual
brand representation, a signal goes off in your head and a little voice
whispers that company name. Try to think of a popular corporate logo
without the name of that company sounding silently in your head.
Sound, and more specifically the human voice, is the most under utilized
marketing tool we have at our disposal. And it’s ready to hit The Web,
big time.

The Web is Made for Sound

The Web is a multimedia platform and your website should utilize every
possible tool available to create your reality and to deliver your
marketing message. No one was able to stop the flood of images from
overtaking the Web, and soon audio will follow. Now I hear the screams
of some crying out against the multimedia pollution on the Web, and I’ll
agree that it will surely come. But here’s the thing, agreed most
companies will implement sound on the Web all wrong and it will be just
more noise, but if YOU do it right, you’ll be the winner. Your message
will get through the noise, and you will define reality, and manage the
perception of your audience. The question then is how do you effectively
implement voice-audio on the Web?

Audio – The Human Connection

I started this series of articles by stating that the way to break through the
liquid crystal barrier was with a human voice that delivers a Sonic
Personality¬© for your business. We’ve talked about how you must create
the basis for a business personality by first defining who you are, what
you do, and why you do it better than the competition. We’ve also talked
about focusing on the core values of what you want to do for your
audience, and not confusing them with all the things you can do. So now
we are ready to craft your Signature Voice Рyour Sonic Personality©.

Facilities Needed in Preparing for a Business Conference

A business conference is one the best ways to keep tabs of your business’s goings-on and financial results. Whether you are about to hold a meeting with your top 5 executives or about to hold a product launch with 300 invitees, preparation needs major consideration.

To aid you in your endeavor to conduct your best business conference ever, here is a rundown of the facilities you should start querying your conference facilitator or conference planner about.

1. Visual Presenter

This is the modern version of the overhead projector commonly used in presenting various data to the business conference attendees.

To maximize the use of this equipment, take note that a) you should use larger fonts and more whitespaces with your documents, b) use white paper instead of transparent since it’s more top quality, c) make sure that a technician knowledgeable with the operation of this equipment is present during the conference.

2.Digital Whiteboard

This is a common dry erase whiteboard that could record digital captures of what is written on its surface. It saves all the written information in an electronic format with a computer and a software program.

The “sonic” kind of digital whiteboard has the most beneficial features such as the special dry erase pens, more useable due to it presses markers harder on the board, and more portable compared to other varieties of digital whiteboards.

It is important that you don’t lean with your hand on the board while writing anything. Make sure you know how to really operate this equipment or let a technician come in handy. Don’t forget to print and distribute records of your meeting’s results.

3. Computers

What would a business conference become of without the help of computers? Computers are very indispensable because of the Power Point presentation that is very much practised when presenting during a conference. In using a computer, make sure that you have not set any screen saver, especially those that would cause distraction.

4. Touch Screen Remote Panel

This will help you in manipulating your slides and video. Timing is also monitored through a touch screen remote panel. Again, always ask the technician provided by your conference facilitator when you encounter any problem with this device.

6. Slides

Slides contain the information or illustrations that will better convey your messages during a conference. It should be noted that using crowded files may cause problems during a presentation. Landscape oriented slides are better seen than those in portrait format.

7. Screens

Screens are used to show videos, slides and computer presentations all at the same time. Make sure you could have optimum vision even from afar when using these screens since it’s the attendees welfare that must be prioritized.

8. Microphones

Check for feedbacks when using the microphone. The technician should also be ready whenever you encounter any mishaps with the microphones.

Those are the basic information regarding the most technological equipment you could utilize when you have your business conference. It would be of great help if you follow the bits of advice required of you to do to maximize their use.

It’s for the best if you check all their conditions a few hours and then a few minutes before the conference. All those facilities should help you conduct a fruitful business conference and not ruin it.

Best Sonic Games

Sonic games have become very popular to both children and adults, and that is because Sonic is a fun and entertaining game to play. It has been around since 1991 and since that time period the blue hedgehog has gained many fans. Although Sega has stopped its production in the console business, you can still find Sonic games available for other entertainment system, on more importantly, online for free.

Some of the best Sonic games include:

Sonic the Hedgehog 3

In this game we find Sonic chasing Robotnik to Angel Island, and this is where his arch rival Knuckles is met. In this version of the game we find a red version of Sonic whose character move is a fist punch. We find that in this version of the game, the levels are more competitive, also we see a much better story line compared to much earlier versions of Sonic games. This game was the last of the franchise to ever appear on the Sega Genesis.

Sonic the Hedgehog 2

The introduction of Tails took place in Sonic the Hedgehog 2. At first glance, he might not appear to be an important aspect of the game however think again as he brings more fun and entertainment to the game but is also somewhat playable. Because of his size and characteristics, he can access areas in the game that Sonic can’t get into.

Sonic and Knuckles

Sonic and Knuckles introduced multiplayer game play to the Sonic franchise. In this game you are given the option to choose between Sonic or Knuckles in which each character has its own level of skill. Knuckles is capable of punching through walls and can glide whereas Sonic is much quicker and can also do double jumps. Also note that both characters can be played on the screen at the same time, with one being the second player.

Sonic Adventure

3D development was first introduced for Sonic through Sonic Adventure. It became popular very quickly and fans enjoyed the game as it added dimension, enhanced graphics and a lot of fun to the ever popular game.

A good proportion of the games listed are 2D games, the younger generation of Sonic fans may not be very familiar with the 2D version of the game. Technology has grown and advanced over the years so gaming has changed from the way it use to be back in 1991 when Sonic was first introduced. The 2D older games were the most popular of the franchise as that is when Sonic was in competition with Nintendo’s product, Mario.