A Sonic Drive In Restaurants Franchise Review

The concept of Sonic Drive In Restaurants stands apart with a difference in experience of service the busy customers would love to enjoy. It is service poles apart from the customary belief that every customer wants to sit in cozy restaurants waiting for the order to be served. Sonic simply offers a break away from the belief and values convenience of the customers. Many would want to finish off eating without alighting from their cars.

It is a huge convenience for the customers’ craving for time to order in a drive-through line without a need to park the car and walk in. The Drive In Restaurants of Sonic have shades to stay under and enjoy their quick served hot and fresh meals.

A Successful Concept

The unprecedented growth of franchisees has proven the success of today’s customers. It is the unique value for their time to spend in doing something better than waiting for orders to be served in fanciful time consuming formal ways. The franchisees having got convinced with this concept, work with mental attitude attuned to the convenience of customers. There are a number of successful franchisees of Sonic Drive In restaurants since the time, the company started selling out franchises in 1959. It is the great success earned out of serving everyday known hamburgers and fries in the cars ordered from intercom.

Expansion For Franchise Base

Sonic Drive In Restaurants shows a consistent growth over the years adding about 500 franchises in just 3 years, from 2,493 in 2006 to 3,055 in 2009. They have now geared themselves up for opening up new franchises in about 30 states in the United States. The open offer includes franchising for exclusive territories.

Franchise Terms

Sonic is very particular about ensuring success of all of its units wherever it may be. That is the reason for company’s firm stand about an experience in running restaurants. If an interested franchisee does not have such an experience, there must be an operating equity partner. There is involvement of investment in equipment, inventory, startup expenses, staffing and the franchise fee. As such, the liquid cash requirement is pegged at $1,000,000 with equal figure as the net worth of the individual entrepreneurs. With these parameters of qualification, a franchise should be prepared for a total capital outlay of $710,000 to $3 million. The figures of investment are for setting up traditional Drive In restaurants. However, the investments are much on the lower side for non-traditional places like mall food courts, campus dining facilities, airports, hospital food courts and alike public places.

The franchise fee charged is $45,000 for a renewable agreement for 20 years, plus an extension of 10 years. They charge normal royalty fees between 4 to 5 percent, plus 5.9 percent towards advertisement.

Support Extended To The Franchises

The corporate management of Sonic Drive In Restaurants believes in comprehensive training of the franchises. They provide a 12-week training program comprising of 8 weeks for restaurant training and 3 weeks allocated to the store openings process. In the remaining one week, the training covers all aspects of general management skills and business development.

The company offers regional and national cable advertising. Exclusive ad and promotional supports come from specially designed radio and TV commercials, and promotional coupons for individual franchise.