Paris to New York in 2 Hrs – New Super Sonic Business Jet

Imagine flying at speeds of up to 2,664mph – Mach 3.6 (twice as fast as Concorde) onboard a private jet with 20 other fellow passengers. Nobody has ever travelled that fast before. Flying from Paris to New York would take less than 2 hours and London to Sydney in three and a half hours. SonicStar is set to achieve these world record passenger flight times with it’s new futuristic VIP jet.

The project was founded by HyperMachs CEO Richard Lugg. HyperMach claim that the SonicStar will be 30 per cent more fuel efficient than the Rolls-Royce engines which were used on it’s predecessor – The Concord. It will also fly at twice the speed of the Concord – radically cutting journey times. High tech light weight materials such as composite metals and titanium will be used in the build of the aircraft to reduce weight and maintain structural integrity.

HyperMach have named the propulsion system: S-MAGJET. Unlike conventional jet engines the S-MAGJET system is based on a hybrid gas turbine engine technology. This will dramatically lower it’s Carbon Footprint.

HyperMach SonicStar Specification:

  • Maximum cruise speed – Mach 3.6
  • Long-range cruise speed – Mach 3.1
  • High-speed cruise speed – Mach 3.4
  • Engines – Two SonicBlue S-MAGJET Hybrid Supersonic 4000-X Series
  • Landing distance – 4,800ft
  • Range – 6,000 nautical miles
  • Highest Altitude – 62,000ft
  • Length – 64metres
  • Height at maximum – 2.6metres
  • Width at maximum – 2.7metres

An electromagnetic current will be passed across the fuselage to suppress the sonic boom. This means that at supersonic thrust speed – spectators on the ground will not hear a supersonic boom. This technology empowers the super plane to overcome the noise regulations that currently restrict supersonic travel.

The British Department of Trade and Industry is investing in the project and the plane is set to be airborne in 2021. The project will have a huge impact on both the commercial and private aviation sector and no doubt create thousands of jobs. The sheer demand for an aircraft of this type will result in most mainstream jet manufacturers being forced into manufacturing rival jets of this calibre. In the future many private jets may be able to travel at super sonic speed.

The SonicStar will revolutionise private jet charter by cutting journey times making more achievable in the business day. Until 2021, jet operators and jet charter consultancy firms will have wait until the SuperSonic is released.

Future Supersonic Aircraft With No Sonic Boom – Noise Cancelling or Noise Suppression?

Well, over the last few months I have returned to the subject of silent flying aircraft. Back in 2000, I hypothesized many different strategies for creating aircraft which make no noise – even jet aircraft which could cancel out a sonic boom, and prevent any of the jet turbine noise from waking people up as they took off over the city. This future reality is coming to fruition very soon, that is to say future supersonic aircraft with no sonic boom. Indeed I’d like to discuss this with you for a moment if you have the time.

Recently, there was an interesting piece on this topic, as Gizmag online had a cool feature recently titled; “Futuristic Biplane Design Eliminates Sonic Boom,” by James Holloway, published on March 19, 2012. The article with artist’s conceptions stated;

“A first boom is caused by the rapid compression of air at the front of the plane, literally pushed together by the aircraft. A second is caused by the negative pressure left in the plane’s wake – or rather, the rapid return to normal pressure that follows soon after. Though the two booms separate phenomena, they occur so close together that they are usually perceived as a single sound. An aircraft in supersonic flight creates a continual boom as it goes.”

If you go to the MIT Media website and search for this press release: “A biplane to break the sound barrier – Cheaper, quieter and fuel-efficient biplanes could put supersonic travel on the horizon,” by Jenifer Chu published on March 15, 2012 you can read all about it.

Well, a dual swept flying winged biplane which was properly aerodynamically configured could indeed accomplish this. It’s not that the sonic boom would go away rather it’s that the sonic boom could not escape, and that sound could not travel to other people in ear shot. Would it costs too much to build an aircraft like this; perhaps not because instead of one large wing, it would have two smaller ones. In fact, it is a decent design for efficiency on the flight ramp due to its short wing span, and if scaled down, it might even make a nice little fighter aircraft. Scaled up of course, it can be used for a corporate business jet or even an airliner. Perhaps even in an air cargo aircraft configuration.

There seems to be many ways to solve this problem of trapping a sonic boom, or using noise canceling strategies. This is merely one, and although this aircraft may never be built, it does include some rather ingenious and creative thinking. Perhaps one should be built, or several as prototypes for no other reason than to see what we can learn. Indeed I hope you will please consider all this and think on it.

The Sound of Business – Part I I

Creating a ‘kick ass’ Sonic Personality© for your business requires that
your business have a personality in the first place. Of course every
business has one, whether you are aware of it or not, and this is a real
danger. Your customers’ understanding of who you are, and what you
do, as a business, may be very different from the vision you have of
yourself. This can be a very serious problem for owner-managed
businesses, where the personality of the entrepreneur oft times gets
substituted for the personality of the business – big mistake! So what’s
the first step in crafting a marketable business personality?

What Business Are you Really In?

OK kids, its story time. Back in the day, the railroad barons were the
most powerful business leaders in the country. They had the money, the
power, and the political ‘shlep’ (that’s drag for the uninitiated) to do pretty
much whatever they wanted. Today railroads are a depressed industry.
So what happened? Simple, they didn’t know what business they were
really in.

If you could have asked Leland Stanford or Collis P. Huntington, what
business they were in, they would have most likely answered, ‘the
railroad business’. And in the long run, that was their downfall. Instead,
they should have thought of themselves as being in ‘the transportation
business’ and if they did, they surely would have used their money,
power, and influence to control the emerging automobile, trucking, and
airline industries.

Before you can craft a Sonic Personality© you first must understand who
you are, what you do, and why you do it better than the other guy. If you
can answer those three questions clearly, then you have the beginning
of a coherent business personality that must exist before you can have a
Sonic Personality©.

Focus On One Core Value

One of the hardest things for entrepreneurial businesses to do is to
focus on one core value. This may sound, on the surface, to be contrary
to the lesson learned from the railroad barons, but it isn’t. Your core
value focus has to be broad enough to be able to sustain your business
through the onslaught of competition and fast moving technological
change. When the railroad barons focused on just one form of
transportation they let all the other transportation opportunities slip
through their fingers and ultimately overtake them.

Most accountants and bankers will tell you to ‘stick to your knitting’ and
not let yourself be spread too thin with secondary initiatives. This is
generally good advice, however there is a fundamental difference
between going off on a tangent and sticking to your core values.
Knowing who you are, what you do, and why you do it better than the
competition will help you keep your focus while at the same time allow
you to critically determine whether new opportunities are ones that you
should pursue.

Create Definition: Lift and Separate

So far I have managed to avoid using the term, brand, because it is
generally misunderstood and ignored by most owner-managed
businesses. Substituting ‘personality’ for ‘brand’ puts the notion of brand
in context. Think about it. You may have thought your business doesn’t
relate to branding concepts, but you’ve accepted, or at least are
intrigued by the idea, that your business needs a clearly defined
personality.

Al Ries and Jack Trout have written numerous books on branding and
marketing, including ‘The 22 Immutable Laws of Marketing.” One of the
lessons to be learned from this book is ‘The Law of Opposites’. Simply
stated, unless you’re the ‘top dog’ in your industry, you have to define
who you are in contrast to the industry leader. This is not dissimilar to
The Theory of Contrary Thinking.

The example sometimes used to explain The Theory of Contrary
Thinking is Tulip Mania. When tulips were first introduced to Holland in
the middle to late sixteenth century, people fell in love with them. By the
early 1600s, an exchange market had been created that dealt with tulip
futures. Similar to what happen in the Roaring 20s, everyone got
involved in purchasing tulip futures for ridiculous prices, until some wise
guy yelled SELL! Panic set-in and like in the 1920s, the market
collapsed. The moral of the story is simple; if everyone is doing it, you
better do the opposite.

By defining your business in contrast to the industry leader, you create a
separate and distinct business personality that gives your audience an
alternative to the ‘big guy’. You no longer are a second banana ‘wannbe’
imitator, but rather a distinctive company with your own image,
strengths, advantages and of course, personality.

Customers Are An Audience

Finally, this distinctive personality needs to be communicated to your
audience, and you’ll notice I’ve called your customers an audience,
because that is exactly what they are. If you think in terms of audience, it
will open up a whole new understanding of communication techniques
and media, that will lead to better audience recognition, acceptance,
and ultimately sales. Now we have to give your finely crafted personality
a voice. Tune-in next time for ‘How to Give Good Sonic Personality©.’