Business People and Students Have More in Common Than You Think

You may be under the impression that there is not a lot in common between business people and students. So, compare a 10-year-old dyslexic student who has specific failing points in school to a company about to close. One of the first things they have in common is that they feel blocked in and the world is telling them everything they are doing wrong. They both have lousy reports, feel like they are running out of time and they appear to be putting in huge amounts of effort for very little results.

Now compare a 13-year-old student enjoying new life experiences and demands to a business also having a sudden growth spurt. The teenager is suddenly part of a much bigger organization of sorts. They have many skills to learn and new teachers to understand. We can easily compare this to a business that has abruptly grown with new employees, new products, new research and a lot more people to manage.

Also compare a 15-year-old exam student who has done great and is heading for the final stages of school to a multi million dollar project that needs a very targeted strategy. You are swiftly deciding what skills you need for your career, which subjects you are going to take forward and how you are going to get there. With a multi million dollar project you are effectively making all of the same decisions.

You could start to compare a 17-year-old exam student’s overwhelming workload and study schedule to a company that dramatically finds itself in the media spotlight in a positive manner. Both can quite easily start to hyper ventilate and panic. I have worked with companies whose telephone lines melted down under the strain and staff were not able to get an available line out of their offices for over a week.

At this stage I wish to point out why life coaching is a waste of time. Life coaching does not work, cram schools are a waste of money and 99% of private tuition is a very short term solution. Continuity is vital to sustainability and you must pick up the juggling balls and be prepared to help directly long term when needed, not just at the start.

I profile the elements that matter and create methods around them. Like how people tick, what they need now and how they need it. But what is more vital is the strategy that goes with it. I work with a cross section of people aged from 18 month old toddlers to 72 year olds. They are from hundreds of different backgrounds worldwide, stages in life and business varieties.

I am strange in that I take on clients for life. It is very rewarding to start working with people when they are 10 and now I am introducing them to their first real world business internships at 16. The stories are no less dramatic in the business world. When I have gone in to restructure companies that were about to close the doors I still support their growth several years later. They got out of the red but went through growing pains and I am still needed as a safety net.

Many people say things like “with success comes new challenges and with age comes new issues” but life coaching, cram schools and most private tuition is just short term crisis management that never sticks around long enough to help long term.

Much of my success is down to developing methods that allow me to profile people. Take the 5-year-old with language development issues, the 15-year-old with asperger’s syndrome and the 45-year-old’s business and family issues. In all of these types of cases I get sonic speed results because I focus on what they need right there and then. There’s a development path so it is a combination of understanding timescales and Purple Success methods.

Here is a limitation that I have found with traditional education system teachers around the world. All of my team have been on specific career paths so they can actually write a letter of introduction for a job or a course for a student but most teachers have never done this and most career guidance teachers do not actually have business careers. Also, schools do not teach goals and goal setting and you are not going anywhere unless you have a goal to achieve. The real golden nugget is to continually set new goals.

Imagine a Super Sonic Business Jet, But Don’t Wait Too Long for That Thought – Almost Here

Supersonic transportation has come a long way since the 1970s. The SST and Concorde were ahead of their time, but were a logical next step. It takes a lot of energy to overcome the coefficients of drag to reach supersonic speeds, and it also takes a superior aerospace design, one which also takes advantage of the changes in both high and low speeds. Is it possible to build a supersonic business jet? Absolutely, the question is; is it possible to build an efficient one? Gulfstream believes the answer is yes, and they are rapidly making that happen.

In fact, Flight Global Magazine noted at the NBAA Convention (October 30, 2012) that the future of Business and Corporate Aviation will be supersonic in an article titled “NBAA: Gulfstream “very close” to supersonic business jet design,” by Stephan Trimble out of Orlando. The article stated;

“Due to R&D Technology done at Gulfstream and NASA, the engineers and designers as Gulfstream now can decrease sonic booms and supersonic shockwaves,” and they have also stated that they have the power plant technology to operate these aircraft without limitation.”

Does this mean the 1% crowd can get to their destinations even faster? Yes, and although a supersonic business jet will cost quite a bit of money, it will also save a huge amount of time. It means that traveling across the pond, or very large distances, such as halfway around the world can easily be done in the same business day without missing a beat. Although Gulfstream has not announced what the price might be, they have proven that it is feasible, and that they can do it.

Most of the individuals in the market for a supersonic business jet are probably not so concerned with the price as they are all about saving time – because in their world time is money. That’s how it works in the business world, especially at the upper levels. Although most CFOs of large companies might disagree these aircraft are a worthy investment, those who are the movers and shakers in the global dynamic will see them as indispensable business tools.

It’s good to see that these will be made in the United States, utilizing US technology, and will not be sacrificing the public peace, as they will remain quiet even as they accelerate to supersonic speeds to cruising altitude and to then off to their intended destination. I have no doubt whatsoever that once these become available there will be waiting lists to buy them. Maybe this next generation of high-performance supersonic corporate business jets is just what the US aviation sector needs. Please consider all this and think on it.

The Sound of Business -Part IV

Steps to Creating Your Sonic Personality©

1. List all the human attributes inherent in your business personality. An
accounting firm may want to project stability, reliability, and a
conventional outlook – think the avuncular voice of Walter Cronkite. An
advertising agency might want to deliver a hip, cutting edge, in your face
creative personality – think the edgy delivery of Chris Rock or Dennis
Leary. Now before you get all excited and start shouting, ‘how I am I
going to afford these guys?’ the answer is you don’t. There are great
voice actors available at very reasonable prices that can project the
desired style and delivery.

2. What are the audio qualities of the Signature Voice? Do you want a
man or a woman, or a combination of both? Do you want a deep base
voice full of conviction, a snooty British accent dripping in
condescension, or a comic rapid-fire patter aimed to amuse and
entertain? When we created the MassiveRecordProductions.com (http://
http://www.massiverecordproductions.com) project, we required a smart-alec
wise-guy approach, in the vain of Dennis Miller. In this case, the actual
accent of the voice was less important than the delivery.

3. What kind of language, phrasing, and cadence is required to give the
Signature Voice its personality? When we were looking for a Signature
Voice for a DVD that was to be used at the Winter Baseball Meetings,
we decided on a combination of Dizzy Dean and Mel Allen. The key was
that ‘good ole boy’ southern charm conveyed through a combination of
baseball jargon, phrasing, and dialect. We weren’t looking for someone
to imitate Dizzy Dean, just someone who could deliver the essence of
Dizzy’s love for the game.

4. Wet or Dry? Have you ever watched one of those ‘The Making of …’
documentaries on a how a movie was made? Sometimes they will show
you a scene with dialog but no music or sound effects. It’s really very flat,
even with the actors doing their dramatic best. Voice without music or
sound effects is called a ‘Dry’ delivery. When the effects and the music
are added in postproduction, the scene delivers real emotional impact.
The music and f/x provide emotional clues and memory hooks.

5. Write the script. I find having the voice in my head is a great help in
writing the script. Whether you’re shooting for Sidney Greenstreet or Rod
Serling, the cadence, phrasing, and language are what makes the script
come alive, and creates the Sonic Personality© that will represent your
company. Unrelated to the actual voice but definitely of importance to
the script, is the point of view. The script should not be about you, it
should be about how your audience can benefit from knowing you. Don’t
fall into the trap of focusing on you and listing a bunch of product or
service features. Talk about what you can do for your audience, and in
that way you will make a real connection.

6. Audition the talent. Once you have a script, it’s time to audition a
number of voices to find the one that fits the Sonic Personality© you are
looking for, and of course the price you are willing to pay. We generally
have 50 to 100 people audition for each script. We then narrow the
search down to the two or three best voices that fit the audio and budget
requirements and present them to our client.

7. Implement on the Web. Once the voice audio is complete, music and
sound effects can be added as needed. The audio tracks are then cut
into digestible clips, compressed, and converted into appropriate
implementible files. The Sonic Personality© program can be delivered
on a website, or a DVD or CD presentation.

The Proof Is In The Toaster

In a world of mental clutter, ‘information anxiety’, and low attention
spans, Sonic Personality© will become the next big weapon in
webmedia presentation and marketing. But let’s say you’re still not
convinced even after reading the four installments of ‘The Sound of
Business.’ Let me show you exactly how Sonic Personality© can work in
a practical example, but you have to promise to participate.

Take a sticky note or a plain piece of paper and place a big question
mark on it. Under the question mark draw a line. Now place the piece of
paper in your daily agenda two weeks from today. In two weeks, I want
you to write down on that piece of paper the name of the fictitious
product in the example we are going to create. If you can remember the
product’s name, Sonic Personality© has done its job.

Here’s the setup. There are certain things in life that are very personal,
the way you dress, how you comb your hair, the way you take your
coffee, and how you like your toast. There is nothing worse (well of
course there is) than waking up on a Saturday morning, taking the last
two slices of bread, placing them in the toaster, and in several minutes
find you have what can best be described as a ‘burnt offering.’ There is
definitely a need here that needs to be filled.

Our made-up client is a small appliance company who has created a
toaster that audibly warns you what setting your toaster is on as soon as
you put your bread in it. This product has appeal for anyone who has
been irritated by ruined toast. The client isn’t sure what kind of Sonic
Personality© they want to present, so we create a series of Sonic Demo
Spots.

Click on the link below to hear the various sonic demo spots, each with
its own Sonic Personality©. Don’t forget to create your two-week
reminder and if you remember the name of the product, you should start
thinking about how to implement your own Sonic Personality©
campaign.