Make Sleeping a Thing of the Past With the Geemarc Sonic Bomb Alarm Clock

The shrill sound of the morning alarm is one that fills most of us with dread. We all wish that we could have that extra few minutes in the warm comfort of our beds before dragging ourselves from underneath the duvet to face the world for another day.

Some people are good at getting up, and the promise of a new day is enough to make them rise and shine early, without the need for an alarm. For others, however, this is not as easy, with one or more alarms needed to help wake them from their slumber.

In the most extreme cases, the deepest sleepers amongst us need to be physically woken. This is where Geemarc’s new Sonic Bomb alarm comes in handy. With its built-in supercharged bed shaker, this turbo-charged, extra-loud alarm has been designed with not just the lazy, but also the hearing impaired in mind. Before this new innovation, a traditional alarm clock was of no use to the deaf and hard of hearing. Now they never need to worry about sleeping in again.

Developed in the United States, the Sonic Bomb is part Geemarc’s new Sonic Alert series, produced by the American company of the same name who specialise in producing products designed to help those who are hard of hearing. Geemarc are exclusive distributors of the sonic alert alarm clock range here in the UK.

Sonic Alert

Sonic Alert began when the company’s founder, Adam Kollin wanted to help his hard of hearing grandmother to see when people were calling at her house, as she couldn’t hear the doorbell. What he devised, was a system which involved flashing lights all around the house, which illuminated when anybody rang the doorbell or telephone. This early system proved to be a great success, prompting Kollin to go into business producing similar products.

Although the system he produced for his Grandmother was handy, it involved a complex system of wires and took almost a week to install. Kollin realised the value of the system but also that it would be much more marketable as a product if it was wireless and easy to install. After 2 years of development, he came up with the first Sonic Alert System, and was awarded a patent for this unique design. Since then, the company has grown to produce a series of products to help those with hearing and other impairments.

The Sonic Bomb alarm clock is currently available from BigBoxShop.co.uk priced at £23.50

The Sound of Business – Part I I

Creating a ‘kick ass’ Sonic Personality© for your business requires that
your business have a personality in the first place. Of course every
business has one, whether you are aware of it or not, and this is a real
danger. Your customers’ understanding of who you are, and what you
do, as a business, may be very different from the vision you have of
yourself. This can be a very serious problem for owner-managed
businesses, where the personality of the entrepreneur oft times gets
substituted for the personality of the business – big mistake! So what’s
the first step in crafting a marketable business personality?

What Business Are you Really In?

OK kids, its story time. Back in the day, the railroad barons were the
most powerful business leaders in the country. They had the money, the
power, and the political ‘shlep’ (that’s drag for the uninitiated) to do pretty
much whatever they wanted. Today railroads are a depressed industry.
So what happened? Simple, they didn’t know what business they were
really in.

If you could have asked Leland Stanford or Collis P. Huntington, what
business they were in, they would have most likely answered, ‘the
railroad business’. And in the long run, that was their downfall. Instead,
they should have thought of themselves as being in ‘the transportation
business’ and if they did, they surely would have used their money,
power, and influence to control the emerging automobile, trucking, and
airline industries.

Before you can craft a Sonic Personality© you first must understand who
you are, what you do, and why you do it better than the other guy. If you
can answer those three questions clearly, then you have the beginning
of a coherent business personality that must exist before you can have a
Sonic Personality©.

Focus On One Core Value

One of the hardest things for entrepreneurial businesses to do is to
focus on one core value. This may sound, on the surface, to be contrary
to the lesson learned from the railroad barons, but it isn’t. Your core
value focus has to be broad enough to be able to sustain your business
through the onslaught of competition and fast moving technological
change. When the railroad barons focused on just one form of
transportation they let all the other transportation opportunities slip
through their fingers and ultimately overtake them.

Most accountants and bankers will tell you to ‘stick to your knitting’ and
not let yourself be spread too thin with secondary initiatives. This is
generally good advice, however there is a fundamental difference
between going off on a tangent and sticking to your core values.
Knowing who you are, what you do, and why you do it better than the
competition will help you keep your focus while at the same time allow
you to critically determine whether new opportunities are ones that you
should pursue.

Create Definition: Lift and Separate

So far I have managed to avoid using the term, brand, because it is
generally misunderstood and ignored by most owner-managed
businesses. Substituting ‘personality’ for ‘brand’ puts the notion of brand
in context. Think about it. You may have thought your business doesn’t
relate to branding concepts, but you’ve accepted, or at least are
intrigued by the idea, that your business needs a clearly defined
personality.

Al Ries and Jack Trout have written numerous books on branding and
marketing, including ‘The 22 Immutable Laws of Marketing.” One of the
lessons to be learned from this book is ‘The Law of Opposites’. Simply
stated, unless you’re the ‘top dog’ in your industry, you have to define
who you are in contrast to the industry leader. This is not dissimilar to
The Theory of Contrary Thinking.

The example sometimes used to explain The Theory of Contrary
Thinking is Tulip Mania. When tulips were first introduced to Holland in
the middle to late sixteenth century, people fell in love with them. By the
early 1600s, an exchange market had been created that dealt with tulip
futures. Similar to what happen in the Roaring 20s, everyone got
involved in purchasing tulip futures for ridiculous prices, until some wise
guy yelled SELL! Panic set-in and like in the 1920s, the market
collapsed. The moral of the story is simple; if everyone is doing it, you
better do the opposite.

By defining your business in contrast to the industry leader, you create a
separate and distinct business personality that gives your audience an
alternative to the ‘big guy’. You no longer are a second banana ‘wannbe’
imitator, but rather a distinctive company with your own image,
strengths, advantages and of course, personality.

Customers Are An Audience

Finally, this distinctive personality needs to be communicated to your
audience, and you’ll notice I’ve called your customers an audience,
because that is exactly what they are. If you think in terms of audience, it
will open up a whole new understanding of communication techniques
and media, that will lead to better audience recognition, acceptance,
and ultimately sales. Now we have to give your finely crafted personality
a voice. Tune-in next time for ‘How to Give Good Sonic Personality©.’

Business People and Students Have More in Common Than You Think

You may be under the impression that there is not a lot in common between business people and students. So, compare a 10-year-old dyslexic student who has specific failing points in school to a company about to close. One of the first things they have in common is that they feel blocked in and the world is telling them everything they are doing wrong. They both have lousy reports, feel like they are running out of time and they appear to be putting in huge amounts of effort for very little results.

Now compare a 13-year-old student enjoying new life experiences and demands to a business also having a sudden growth spurt. The teenager is suddenly part of a much bigger organization of sorts. They have many skills to learn and new teachers to understand. We can easily compare this to a business that has abruptly grown with new employees, new products, new research and a lot more people to manage.

Also compare a 15-year-old exam student who has done great and is heading for the final stages of school to a multi million dollar project that needs a very targeted strategy. You are swiftly deciding what skills you need for your career, which subjects you are going to take forward and how you are going to get there. With a multi million dollar project you are effectively making all of the same decisions.

You could start to compare a 17-year-old exam student’s overwhelming workload and study schedule to a company that dramatically finds itself in the media spotlight in a positive manner. Both can quite easily start to hyper ventilate and panic. I have worked with companies whose telephone lines melted down under the strain and staff were not able to get an available line out of their offices for over a week.

At this stage I wish to point out why life coaching is a waste of time. Life coaching does not work, cram schools are a waste of money and 99% of private tuition is a very short term solution. Continuity is vital to sustainability and you must pick up the juggling balls and be prepared to help directly long term when needed, not just at the start.

I profile the elements that matter and create methods around them. Like how people tick, what they need now and how they need it. But what is more vital is the strategy that goes with it. I work with a cross section of people aged from 18 month old toddlers to 72 year olds. They are from hundreds of different backgrounds worldwide, stages in life and business varieties.

I am strange in that I take on clients for life. It is very rewarding to start working with people when they are 10 and now I am introducing them to their first real world business internships at 16. The stories are no less dramatic in the business world. When I have gone in to restructure companies that were about to close the doors I still support their growth several years later. They got out of the red but went through growing pains and I am still needed as a safety net.

Many people say things like “with success comes new challenges and with age comes new issues” but life coaching, cram schools and most private tuition is just short term crisis management that never sticks around long enough to help long term.

Much of my success is down to developing methods that allow me to profile people. Take the 5-year-old with language development issues, the 15-year-old with asperger’s syndrome and the 45-year-old’s business and family issues. In all of these types of cases I get sonic speed results because I focus on what they need right there and then. There’s a development path so it is a combination of understanding timescales and Purple Success methods.

Here is a limitation that I have found with traditional education system teachers around the world. All of my team have been on specific career paths so they can actually write a letter of introduction for a job or a course for a student but most teachers have never done this and most career guidance teachers do not actually have business careers. Also, schools do not teach goals and goal setting and you are not going anywhere unless you have a goal to achieve. The real golden nugget is to continually set new goals.