Imagine a Super Sonic Business Jet, But Don’t Wait Too Long for That Thought – Almost Here

Supersonic transportation has come a long way since the 1970s. The SST and Concorde were ahead of their time, but were a logical next step. It takes a lot of energy to overcome the coefficients of drag to reach supersonic speeds, and it also takes a superior aerospace design, one which also takes advantage of the changes in both high and low speeds. Is it possible to build a supersonic business jet? Absolutely, the question is; is it possible to build an efficient one? Gulfstream believes the answer is yes, and they are rapidly making that happen.

In fact, Flight Global Magazine noted at the NBAA Convention (October 30, 2012) that the future of Business and Corporate Aviation will be supersonic in an article titled “NBAA: Gulfstream “very close” to supersonic business jet design,” by Stephan Trimble out of Orlando. The article stated;

“Due to R&D Technology done at Gulfstream and NASA, the engineers and designers as Gulfstream now can decrease sonic booms and supersonic shockwaves,” and they have also stated that they have the power plant technology to operate these aircraft without limitation.”

Does this mean the 1% crowd can get to their destinations even faster? Yes, and although a supersonic business jet will cost quite a bit of money, it will also save a huge amount of time. It means that traveling across the pond, or very large distances, such as halfway around the world can easily be done in the same business day without missing a beat. Although Gulfstream has not announced what the price might be, they have proven that it is feasible, and that they can do it.

Most of the individuals in the market for a supersonic business jet are probably not so concerned with the price as they are all about saving time – because in their world time is money. That’s how it works in the business world, especially at the upper levels. Although most CFOs of large companies might disagree these aircraft are a worthy investment, those who are the movers and shakers in the global dynamic will see them as indispensable business tools.

It’s good to see that these will be made in the United States, utilizing US technology, and will not be sacrificing the public peace, as they will remain quiet even as they accelerate to supersonic speeds to cruising altitude and to then off to their intended destination. I have no doubt whatsoever that once these become available there will be waiting lists to buy them. Maybe this next generation of high-performance supersonic corporate business jets is just what the US aviation sector needs. Please consider all this and think on it.

The Sound of Business – Part I

Breaking The Liquid Crystal Barrier

The Web is an emotionally remote hinterland delivered to us through an
impenetrable liquid crystal barrier. How then, can you as a business
owner, entrepreneur, or marketing executive connect to a target
audience that requires emotional reassurance in order to do business?

Willy Loman is Dead

Gone are the days when we sent out phalanxes of sales representatives
pounding the pavement, beating the bushes, and generally getting in
the face of prospects. Too expensive, way too expensive, have you seen
the price of gas? Enough said.

Hot Shots Are Us

So you hire some hot shot Web designer who isn’t as old as the shoes
you’re wearing. If you spent some money on your site, and you didn’t fall
into the trap of having your brother-in-law’s cousin design the thing, you
probably got a technically proficient website. Unfortunately, when they
teach these ‘wunderkind’ the ways of the Web at the local community
college, they don’t teach them anything about business, especially
anything about marketing.

Now if you’re one of those people who think websites are IT projects
then good luck, have a nice life, stop reading, because the rest of what I
have to say will mean nothing to you. On the other hand, if you believe
websites are about marketing, let’s talk.

A Manifesto for the Web

A bunch of guys a whole lot smarter than me wrote a neat little screed
called the ‘The Cluetrain Manifesto’ – very clever stuff. What they said
was ‘markets are conversations consisting of human beings, and the
Internet enables these conversations.’ Now here’s the critical part,
‘conversations among human beings sound human. They are
conducted in a human voice.’ Now does that sound like the Web you
know? Does your website speak with a human voice? Does your
website connect in a human way to your customers? I think not.

So what does this really mean, this so called conversation? Well we are
all aware of Email, Blogs, RSS, and the Instant Messenger technologies
that have enabled this conversation to take place. But with these
informal conversations comes a danger – sloppy thinking and
misunderstood intent.

Someone sends you an email, and you quickly respond dashing off an
email reply without carefully thinking about how, or what, you are
saying. Even if the basic intent and content is what you wanted to say,
have you really said it in a way that your conversation partner will
understand, or will they misconstrue your meaning?

How many one line, short-form emails have you received in response to
a complex initial correspondence, and if you’re anything like me, you
looked at it and thought to yourself, ‘what the hell is this suppose to
mean.’ We’ve got a conversation going all right, but have we really
attained communication.

The Meaning of Life or At Least Web Conversation

Now here’s the interesting thing. I never actually read ‘The Cluetrain
Manifesto’, but I did hear it. Knowing that I would be laid-up for a few
days, bored to death, with nothing to do, but too comatose to really
concentrate on reading a book, I purchased one of those audiocassette
books at the local mall. I had no idea what I was buying, but it sounded
interesting, after all the cover said ‘the end of business as usual’ which
really appealed to my unconventional, contrary nature.

So I bought it, and it was a revelation, an epiphany. Not that I agreed
with everything Rick Levine, Christopher Locke, Doc Searls, and David
Weinberger had to say, but still their voices stayed with me, and are still
locked away somewhere in my head.

Breaking the Liquid Crystal Barrier

And that my friend is the message, the sound of the human voice is
powerful, and it connects to the listener on a whole different level. It
speaks the truth and connects emotionally to the listener on a very
human plane. It breaks through that liquid crystal barrier, and says,
listen to me, I’m here, I’m human, and I have something real to talk to you
about. Wow, this is good stuff. So tell me why don’t you have that human
connection imbedded in your website, delivering your message, your
story.

Forget about all the crap you’ve heard and read about bandwidth and
search engine optimization. When someone takes the trouble to visit
your website, don’t waste the opportunity. Don’t screw it up. Don’t be
afraid to say what needs to be said, in a way that will be heard. If you do
it right, your website visitors will remember what you have to say, and
that liquid crystal barrier will be broken.

Has Google Earth Destroyed the Aerial Photography Business?

Google Earth is a great resource, and yet one of the most controversial things online. Mostly due to the fact that people enjoy their privacy, and do not like aerial pictures of their properties; they find it intrusive. So too, do many governments of the world, some of which are trying to hide things, others that are trying to keep various assets safe, and some that are definitely rogue nations with something to hide.

Drug Dealers despise Google-Earth big time and do not wish to have their lavish estates photographed, and very wealthy, but very honest individuals would like to leave well enough alone, and do not wish to engage the Internet Surfing version of the paparazzi. Indeed, everyone, including the innocent and the not so innocent has at least some apprehension about Google-Earth.

Most would agree that even so, it is a good tool to have and it keeps large corporations, governments, and others honest with regards to the environmental concerns and what they are up too. Most folks believe in transparency, and nothing could be more transparent than an aerial photo. Of course, with every new type of technology that is brought to the public, it will send shock waves to the old way of doing things, and this one has definitely sent a sonic boom to those who specialize in Aerial Photography.

Not many people are aware of this, and indeed, the only reason I am is that before retirement, I was a big consumer of aerial photographs, over lays, maps, and such. We used them when strategically looking for clientele and planning our marketing plans within a city or target zone. A full size aerial map could costs $100s of dollars, and we spent 10s of thousands of dollars on them each quarter.

Real Estate Developers, land speculators, civil engineers, large corporations, and government entities were also very big consumers of aerial-maps. Aerial Photography Companies made over half their money this way, while also taking specialty photos while flying over the homes, buildings, and areas for a specific consumer.

Since 50% or more of their income was aerial map type photographs most of them have gone out of business now. Often it was a couple of people and an airplane owner, and a nice little small business. Generally, there was one in every county in the US and 2 or more in every major city.

Today it is difficult to find such specialists, and it is rather unfortunate, but indeed, this is the price of progress, so please consider this.