The Sound of Business -Part IV

Steps to Creating Your Sonic Personality©

1. List all the human attributes inherent in your business personality. An
accounting firm may want to project stability, reliability, and a
conventional outlook – think the avuncular voice of Walter Cronkite. An
advertising agency might want to deliver a hip, cutting edge, in your face
creative personality – think the edgy delivery of Chris Rock or Dennis
Leary. Now before you get all excited and start shouting, ‘how I am I
going to afford these guys?’ the answer is you don’t. There are great
voice actors available at very reasonable prices that can project the
desired style and delivery.

2. What are the audio qualities of the Signature Voice? Do you want a
man or a woman, or a combination of both? Do you want a deep base
voice full of conviction, a snooty British accent dripping in
condescension, or a comic rapid-fire patter aimed to amuse and
entertain? When we created the MassiveRecordProductions.com (http://
http://www.massiverecordproductions.com) project, we required a smart-alec
wise-guy approach, in the vain of Dennis Miller. In this case, the actual
accent of the voice was less important than the delivery.

3. What kind of language, phrasing, and cadence is required to give the
Signature Voice its personality? When we were looking for a Signature
Voice for a DVD that was to be used at the Winter Baseball Meetings,
we decided on a combination of Dizzy Dean and Mel Allen. The key was
that ‘good ole boy’ southern charm conveyed through a combination of
baseball jargon, phrasing, and dialect. We weren’t looking for someone
to imitate Dizzy Dean, just someone who could deliver the essence of
Dizzy’s love for the game.

4. Wet or Dry? Have you ever watched one of those ‘The Making of …’
documentaries on a how a movie was made? Sometimes they will show
you a scene with dialog but no music or sound effects. It’s really very flat,
even with the actors doing their dramatic best. Voice without music or
sound effects is called a ‘Dry’ delivery. When the effects and the music
are added in postproduction, the scene delivers real emotional impact.
The music and f/x provide emotional clues and memory hooks.

5. Write the script. I find having the voice in my head is a great help in
writing the script. Whether you’re shooting for Sidney Greenstreet or Rod
Serling, the cadence, phrasing, and language are what makes the script
come alive, and creates the Sonic Personality© that will represent your
company. Unrelated to the actual voice but definitely of importance to
the script, is the point of view. The script should not be about you, it
should be about how your audience can benefit from knowing you. Don’t
fall into the trap of focusing on you and listing a bunch of product or
service features. Talk about what you can do for your audience, and in
that way you will make a real connection.

6. Audition the talent. Once you have a script, it’s time to audition a
number of voices to find the one that fits the Sonic Personality© you are
looking for, and of course the price you are willing to pay. We generally
have 50 to 100 people audition for each script. We then narrow the
search down to the two or three best voices that fit the audio and budget
requirements and present them to our client.

7. Implement on the Web. Once the voice audio is complete, music and
sound effects can be added as needed. The audio tracks are then cut
into digestible clips, compressed, and converted into appropriate
implementible files. The Sonic Personality© program can be delivered
on a website, or a DVD or CD presentation.

The Proof Is In The Toaster

In a world of mental clutter, ‘information anxiety’, and low attention
spans, Sonic Personality© will become the next big weapon in
webmedia presentation and marketing. But let’s say you’re still not
convinced even after reading the four installments of ‘The Sound of
Business.’ Let me show you exactly how Sonic Personality© can work in
a practical example, but you have to promise to participate.

Take a sticky note or a plain piece of paper and place a big question
mark on it. Under the question mark draw a line. Now place the piece of
paper in your daily agenda two weeks from today. In two weeks, I want
you to write down on that piece of paper the name of the fictitious
product in the example we are going to create. If you can remember the
product’s name, Sonic Personality© has done its job.

Here’s the setup. There are certain things in life that are very personal,
the way you dress, how you comb your hair, the way you take your
coffee, and how you like your toast. There is nothing worse (well of
course there is) than waking up on a Saturday morning, taking the last
two slices of bread, placing them in the toaster, and in several minutes
find you have what can best be described as a ‘burnt offering.’ There is
definitely a need here that needs to be filled.

Our made-up client is a small appliance company who has created a
toaster that audibly warns you what setting your toaster is on as soon as
you put your bread in it. This product has appeal for anyone who has
been irritated by ruined toast. The client isn’t sure what kind of Sonic
Personality© they want to present, so we create a series of Sonic Demo
Spots.

Click on the link below to hear the various sonic demo spots, each with
its own Sonic Personality©. Don’t forget to create your two-week
reminder and if you remember the name of the product, you should start
thinking about how to implement your own Sonic Personality©
campaign.

What Is the Best Sonic Toothbrush?

Sonic toothbrushes have become extremely popular over the years. They were first introduced to the market in 1983 by Sonicare. Since they were released, the heads and vibration technologies have advanced dramatically. If you are shopping for a sonic toothbrush, chances are that you want to find the best one on the market. Before you start shopping for a sonic toothbrush, you need to understand that not all electric toothbrushes are classified as sonic toothbrushes. An electric device will vibrate at speeds of 3000 to 8000 strokes per minute. A sonic toothbrush on the other hand will operate at 30,000 to 40,000 vibrations per minute. As you can see, there is a major difference in the efficiency of cleaning. Learn what features to look for when you are shopping for your oral hygiene tool.

What is the Best Product You Can Buy?

There are so many different models on the market that choosing the best model can be extremely difficult. The first thing to look for is a vibrating head. Some heads only move back-and-forth and others will vibrate. Vibration will loosen the food and plaque. Consider the speed at which the toothbrush vibrates and look for adjustable speeds so you can get familiar with the feel when you are first using the model.

You should also look for other features like a timer. A timer can be helpful for people who rush their brushing sessions. When you live a busy life, the idea of brushing for 2 minutes may sound too long. It is imperative to brush for 2 minutes so you thoroughly clean all of your quadrants. With a timer, you will be alerted when you have reached that 2 minute mark.

You should look for a brand that comes with several different head options. You might want a soft-bristled brush or a medium bristle. You might need a smaller head because you have a small mouth. Make sure you can choose what is comfortable for you and look for brush heads that are not too expensive to replace.

Some of the more expensive brands come with advanced features that are designed to make use easier. You might want a rechargeable battery or a docking station. Consider your budget and the features you will really use. If you choose the best model for you, you will see less plaque when you floss and your dentist will give you a clean bill of oral health.

Things to Take Note Of When Buying Sonic Producer

Finding a good and cheap solution for computer generated music is rather difficult. Hundreds of software are available, some of which are even available free of cost to the enthusiasts. Sonic Producer claims to stand out in this niche by providing a solid platform for all the music producing needs of a small group. The solution provides an easy to use interface which can be used to make melodious beats to go with the rest of the symphony. I will review the important characteristics of this platform outlining the advantages of such a system and the disadvantages associated.

I have used Sonic Producer for a couple of months now as a reviewer for an online music magazine. I was pointed to it by a fellow editor and I thought to give it a whirl and give my opinion on the system. The most striking feature of the system is the ability to quickly generate beats using presets available through the interface. The member’s area comes bundled with a lot of resources for learning how to make music, understand what production is all about and judging which beat is truly outstanding and which are just bad.

The site has a nice collection of video tutorials which can help you to learn how to play drums and guitar. Starting at the very beginning, the instruments are explained in details and how they behave under different touches. Most of the emulated instruments that come with the package are capable of producing good quality electronic music. Some expansive keyboards and drums are provided with the sequencers and equalizers.

I would recommend that they redo the videos from scratch. Although the audio quality is excellent in these videos they are obviously not recorded by professionals and I sometimes felt at a loss in following what they were trying to show. Being in business for more than a couple of years now, they still have not installed phone support and rely on the more mundane methods of emailing and forum support which can take time and usually left unanswered for days. In the meantime I was able to find the answers elsewhere. The web site interface needs a facelift as it looks bland compared to some of the competitors of Sonic Producer.

Launching a good platform demands that the people running the show makes support available at all times. Lacking severely in this department the website does offer an interesting mix of tools and resources for anyone who wants to learn to produce music using the old method of self study. The other factor is cost which is at the low ends of such online solutions so that may be the deciding f actor for most of the people.