Make Sleeping a Thing of the Past With the Geemarc Sonic Bomb Alarm Clock

The shrill sound of the morning alarm is one that fills most of us with dread. We all wish that we could have that extra few minutes in the warm comfort of our beds before dragging ourselves from underneath the duvet to face the world for another day.

Some people are good at getting up, and the promise of a new day is enough to make them rise and shine early, without the need for an alarm. For others, however, this is not as easy, with one or more alarms needed to help wake them from their slumber.

In the most extreme cases, the deepest sleepers amongst us need to be physically woken. This is where Geemarc’s new Sonic Bomb alarm comes in handy. With its built-in supercharged bed shaker, this turbo-charged, extra-loud alarm has been designed with not just the lazy, but also the hearing impaired in mind. Before this new innovation, a traditional alarm clock was of no use to the deaf and hard of hearing. Now they never need to worry about sleeping in again.

Developed in the United States, the Sonic Bomb is part Geemarc’s new Sonic Alert series, produced by the American company of the same name who specialise in producing products designed to help those who are hard of hearing. Geemarc are exclusive distributors of the sonic alert alarm clock range here in the UK.

Sonic Alert

Sonic Alert began when the company’s founder, Adam Kollin wanted to help his hard of hearing grandmother to see when people were calling at her house, as she couldn’t hear the doorbell. What he devised, was a system which involved flashing lights all around the house, which illuminated when anybody rang the doorbell or telephone. This early system proved to be a great success, prompting Kollin to go into business producing similar products.

Although the system he produced for his Grandmother was handy, it involved a complex system of wires and took almost a week to install. Kollin realised the value of the system but also that it would be much more marketable as a product if it was wireless and easy to install. After 2 years of development, he came up with the first Sonic Alert System, and was awarded a patent for this unique design. Since then, the company has grown to produce a series of products to help those with hearing and other impairments.

The Sonic Bomb alarm clock is currently available from BigBoxShop.co.uk priced at £23.50

The Sound of Business – Part I I

Creating a ‘kick ass’ Sonic Personality© for your business requires that
your business have a personality in the first place. Of course every
business has one, whether you are aware of it or not, and this is a real
danger. Your customers’ understanding of who you are, and what you
do, as a business, may be very different from the vision you have of
yourself. This can be a very serious problem for owner-managed
businesses, where the personality of the entrepreneur oft times gets
substituted for the personality of the business – big mistake! So what’s
the first step in crafting a marketable business personality?

What Business Are you Really In?

OK kids, its story time. Back in the day, the railroad barons were the
most powerful business leaders in the country. They had the money, the
power, and the political ‘shlep’ (that’s drag for the uninitiated) to do pretty
much whatever they wanted. Today railroads are a depressed industry.
So what happened? Simple, they didn’t know what business they were
really in.

If you could have asked Leland Stanford or Collis P. Huntington, what
business they were in, they would have most likely answered, ‘the
railroad business’. And in the long run, that was their downfall. Instead,
they should have thought of themselves as being in ‘the transportation
business’ and if they did, they surely would have used their money,
power, and influence to control the emerging automobile, trucking, and
airline industries.

Before you can craft a Sonic Personality© you first must understand who
you are, what you do, and why you do it better than the other guy. If you
can answer those three questions clearly, then you have the beginning
of a coherent business personality that must exist before you can have a
Sonic Personality©.

Focus On One Core Value

One of the hardest things for entrepreneurial businesses to do is to
focus on one core value. This may sound, on the surface, to be contrary
to the lesson learned from the railroad barons, but it isn’t. Your core
value focus has to be broad enough to be able to sustain your business
through the onslaught of competition and fast moving technological
change. When the railroad barons focused on just one form of
transportation they let all the other transportation opportunities slip
through their fingers and ultimately overtake them.

Most accountants and bankers will tell you to ‘stick to your knitting’ and
not let yourself be spread too thin with secondary initiatives. This is
generally good advice, however there is a fundamental difference
between going off on a tangent and sticking to your core values.
Knowing who you are, what you do, and why you do it better than the
competition will help you keep your focus while at the same time allow
you to critically determine whether new opportunities are ones that you
should pursue.

Create Definition: Lift and Separate

So far I have managed to avoid using the term, brand, because it is
generally misunderstood and ignored by most owner-managed
businesses. Substituting ‘personality’ for ‘brand’ puts the notion of brand
in context. Think about it. You may have thought your business doesn’t
relate to branding concepts, but you’ve accepted, or at least are
intrigued by the idea, that your business needs a clearly defined
personality.

Al Ries and Jack Trout have written numerous books on branding and
marketing, including ‘The 22 Immutable Laws of Marketing.” One of the
lessons to be learned from this book is ‘The Law of Opposites’. Simply
stated, unless you’re the ‘top dog’ in your industry, you have to define
who you are in contrast to the industry leader. This is not dissimilar to
The Theory of Contrary Thinking.

The example sometimes used to explain The Theory of Contrary
Thinking is Tulip Mania. When tulips were first introduced to Holland in
the middle to late sixteenth century, people fell in love with them. By the
early 1600s, an exchange market had been created that dealt with tulip
futures. Similar to what happen in the Roaring 20s, everyone got
involved in purchasing tulip futures for ridiculous prices, until some wise
guy yelled SELL! Panic set-in and like in the 1920s, the market
collapsed. The moral of the story is simple; if everyone is doing it, you
better do the opposite.

By defining your business in contrast to the industry leader, you create a
separate and distinct business personality that gives your audience an
alternative to the ‘big guy’. You no longer are a second banana ‘wannbe’
imitator, but rather a distinctive company with your own image,
strengths, advantages and of course, personality.

Customers Are An Audience

Finally, this distinctive personality needs to be communicated to your
audience, and you’ll notice I’ve called your customers an audience,
because that is exactly what they are. If you think in terms of audience, it
will open up a whole new understanding of communication techniques
and media, that will lead to better audience recognition, acceptance,
and ultimately sales. Now we have to give your finely crafted personality
a voice. Tune-in next time for ‘How to Give Good Sonic Personality©.’

What Kind of Ice Machine Does Sonic Use? The Burning Question, Answered

If you’ve ever been to Sonic or any other restaurant that offers the unique, nugget ice that Sonic provides, you’ve probably asked yourself at one point or another: “What kind of ice machine does Sonic use?” The chewable, frozen gem-sized treats can be eaten on their own and also work well to cool your drinks. They taste light, fluffy, and refreshing. This ice has even found Facebook pages dedicated to its existence. These one-of-a-kind frozen treats come from none other than a (cue the drumroll) Scotsman Nugget Ice Machine!

In 1981, Scotsman Industries created their first nugget machine, and for the next 30 years, this ice has seen its popularity explode, especially when Sonic began offering it in their signature beverages. When people found out that the ice in their glasses was as enjoyable as their drinks themselves, its popularity skyrocketed even further. Other companies quickly took note of the popularity spike, and began developing their own nugget producing machines. Ice-O-Matic offered ‘Pearls’. Hoshizaki offered ‘Cubelets’, and Manitowoc stuck with the traditional ‘Nugget’ name. Scotsman’s ice maker however, was and has remained the machine preferred by Sonic Drive-In.

If you’re looking for the exact ice machine that makes Sonic Ice, you would be led to one of Scotsman’s commercial ice making heads. Scotsman offers four of these units: the N0422, the N0622, the N0922, and the N1322. These four machines provide anywhere between 300 and 1300 pounds of nugget ice on a daily basis. Generally, the size of the establishment and the demand for ice will determine which machine is used in each location. The hours which the business is open for operation will also play a role in the purchase of a suitable machine. With these ice making heads, a compatible storage bin is required, which can also be chosen based on the amount of ice required on hand during peak business hours.

Many new establishments are choosing nugget producing machines in their businesses due to its boom in popularity. You can find nugget ice at Taco Time in the Northwestern United States, at Zaxby’s in the South and Southeast, and at Bess Eaton Coffee Shop in the Northeast (best iced coffee I’ve ever had, personally). While these businesses do not have the following that Sonic has, their use of nugget ice has sparked the interest of their customers, and provided new customers as well. This ice is so popular that, at one Sonic location, when a manager’s aging nugget ice machine finally passed away and he replaced them with a cube producing ice machine, he nearly had a mutiny on his hands, facing screaming customers that were demanding he bring back the chewable ice! (He later replaced the cube producing machine with two nugget ice machines to satisfy his customers.)

For those that want to provide nugget ice in a residential setting and don’t require 300 pounds or more a day, there are quite a few undercounter ice machines that make the same ice as Sonic. Scotsman once provided the best undercounter nugget ice machine in the industry, a unit called the NU130. They recently discontinued this model however, much to the chagrin of ice lovers everywhere. Ice-O-Matic – a subdivision of Scotsman Industries – now offers the GEMU090, which is the closest substitute for Scotsman’s NU130. The GEMU090 from creates around 85 pounds of nugget ice per day. It creates slightly less ice per day when compared to the NU130, but costs hundreds of dollars less. It is also identical in size and style. This ice machine has replaced the NU130 in terms of popularity when it comes to finding a high quality, residential, undercounter nugget ice machine.

For restaurant owners, a nugget ice machine will allow you to explore new beverages, and offer creative drinks, unique to your establishment. This ice will also provide a boost in your business’s popularity. If you are simply someone who loves Sonic ice to the point that you must have an undercounter nugget ice machine in your home, the GEMU090 is an excellent choice. For those that love chewing away at these delicious frozen treats, nugget ice is definitely on the “must have” list.

Scotsman had no idea how popular nugget ice would become when they created it over 30 years ago, but today, they are very glad that they didn’t put this idea “on ice”. It’s no coincidence that Scotsman’s nuggets resemble small frozen gems. Creating this ice was truly like finding a diamond in the rough. To find the perfect Sonic-style Nugget Ice Machine for your home or business, consider consulting the Ice Experts at Ice Machines Plus.